New Coke Catastrophe
When changing a drink felt like losing a tradition
4.1 (17)
39 mins
Discover how Coca Cola trusted taste tests and data but overlooked the deep emotional bond people had with the original drink. Explore how a decision driven by numbers sparked outrage, protests, and one of the biggest marketing reversals in history.
Ep 1:
The Cola Wars Ignite
As Pepsi closes in on Coca-Cola's crown, Atlanta bets everything on a bold new formula—setting the stage for history's most infamous product launch on April 23rd, 1985.
Ep 2:
America Revolts Against New Coke
New Coke hits shelves and America erupts—petitions, hotlines, and heartbreak reveal why 200,000 taste tests couldn't predict the fury of a nation's betrayed loyalty.
Ep 3:
Seventy-Seven Days of Surrender
Cornered by outrage and collapsing sales, Coca-Cola stages a stunning reversal—but was the entire crisis a genius plan, or simply an honest, costly mistake?
Ep 4:
Love, Loss, and Legacy
Decades later, New Coke's ashes reveal timeless lessons about brand love, heritage, and how a corporate disaster transformed into marketing folklore.
Discussions (12)
Ruby
Level 10 · 7 mo agoPepsi legit won the tests
Raven
Level 3 · 7 mo agoThat vacation line from Keough is just classic corporate humor to hide the panic. I’d say they were lucky the fans saved them from their own stupidity.
Neal
Level 9 · 7 mo agoIt confirms exactly what I think about the US. Any little change gets made and everyone protests! It really proves that you can’t measure that deep emotional attachment with a simple taste test 😂
