Psychology of Pricing
How do pricing tactics trick your brain?
4.4 (17)
41 mins
Uncover the psychological tricks behind pricing, from perceived quality to the influence of discounts. Discover experiments that reveal how context and price presentation impact decision-making.
Ep 1:
Why Expensive Feels Better
Explore why we equate high prices with quality, how raising prices can boost sales, and why shoppers instinctively gravitate toward the middle-priced option.
Ep 2:
The Anchors That Move Us
Discover how the first price we see anchors every judgment after it, from a grocery pricing experiment that shook whole cities to The Economist's clever three-option trick.
Ep 3:
Tiers, Thresholds, and Contrast Tricks
Uncover the psychological thresholds that separate impulse buys from major purchases, and how contrast—expensive suits, setup houses—reshapes what feels like a bargain.
Ep 4:
Inside Your Brain on Prices
Step into neuropricing labs where brain scans reveal prices literally hurt, and small tweaks like dropping dollar signs can ease that pain and boost sales.
Discussions (13)
Julian
Level 8 · 9 mo agoIt’s funny people actually think price is quality.
Herbert
Level 7 · 9 mo agohigh price equaling quality is a joke. brands just markup mid products to farm money from people who dont check reviews. paying double for the same specs just for a brand name is actually crazy
Frederick
Level 8 · 8 mo agoThat subscription pricing is a total decoy. It exists to make the bundle look like a steal (and it totally works).
