Keeping up with Trends
How do trends shape the way we express identity and belong?
4.1 (26)
42 mins
Discover how trends influence human behavior, from fashion and toys to music and social rituals. Explore how adoption, social proof, and status dynamics shape the rise and fall of fads and lasting cultural movements.
Ep 1:
Why We Chase the Trend
Beatrice Goodwin kicks off a deep dive into trends, unpacking what makes them tick and why our craving for belonging drives us to follow the crowd.
Ep 2:
Moptops, Fads, and Timeless Classics
From the Beatles' scandalous moptop to skinny jeans and wristwatches, we trace how fads rise, fall, and sometimes transform into cultural classics.
Ep 3:
How Trends Go Viral By Design
Social media supercharges trend spreading, but not every craze is organic—discover how social proof and clever marketing manufacture must-have obsessions like the Zhu Zhu pet.
Ep 4:
The Hidden Forces Behind Every Trend
Trends aren't just about fitting in—they're tools for self-expression, cultural identity, and status games, revealed through the surprising history of baby colors and elite fashion flight.
Ep 5:
Trends, Status, and the Bigger Picture
We zoom out to explore how economics, technology, and status shape trend cycles, plus advice for brands navigating culture's ever-shifting currents.
Discussions (11)
Kian
Level 5 · 7 mo agoThat Zhu Zhu pet story proves the game is rigged. Manufacturing scarcity to trick people is criminal.
Freya
Level 2 · 7 mo agoNot me listening to this in the exact skinny jeans you just dragged 😩 I really thought I was being original back then but turns out I was just a walking billboard for peer pressure 😂 The accuracy hurts my soul 💀
Ella
Level 5 · 6 mo agoSkinny jeans aren't dead.
