The Pepsi's Syringe Hoax
How did Pepsi respond to the widespread hoax of its product?
4.4 (11)
27 mins
Discover how a syringe hoax cost millions when Pepsi’s early response lagged, and explore how a single factory video finally proved the claims false. This skoob shows why prepared spokespeople, clear visuals, and plain-language explanations beat silence and jargon.
Ep 1:
Why Did Pepsi Struggle With Crisis Communication During the Syringe Hoax?
Ep 2:
How Did Pepsi Respond to the Media During the Syringe Hoax?
Ep 3:
Was Pepsi's Crisis Communication Effective Enough During the Syringe Hoax?
Ep 4:
How Did Pepsi Use Clarity to Defuse Syringe Hoax Crisis?
Ep 5:
What Was Pepsi's Proof of Innocence During the Syringe Hoax?
Ep 6:
How Did Pepsi Finally Regain Its Customers' Trust Post-Syringe Hoax?
Ep 7:
What Lessons Did Pepsi Learn After Its Syringe Hoax Crisis?
Discussions (11)
Stella
Level 6 · 8 mo agoIn fact I think the podcast is wrong about the delay. Five days to produce evidence that completely kills a hoax is fast. Visuals are powerful and rushing a defense without them would have failed.
Alan
Level 6 · 8 mo agoThey handled it just fine.
Julius
Level 9 · 8 mo agoNo way. They crushed it.
